Chimera
Overview
A cultural platform and streetwear label connecting underground scenes in Dubai and Colombia: rock, hip-hop, tattoo and skate culture. It began as a fanzine and became a brand with a store, an editorial arm and seasonal drops. The work covers the brand platform, messaging architecture and voice guide, the manifesto and the editorial standards every piece publishes against, plus art direction and production across drops. The website launched in 2020, bringing store and blog onto one property.