Discover the services I offer to help your brand stand out, grow, and connect.
Visual identity
The logo is the smallest part of this.
What you're buying is a set of decisions taken in advance, so nobody improvises them at seven on a Friday. The mark. The palette. The type. The tone that holds at four meters and on a receipt.
Logo suite and lockups, color and type specifications, tone reference, application mockups, editable master files.
Scalable visual systems
An identity only I know how to apply is a bottleneck with good typography.
So I write it down: grids, spacing, the logic behind the color, what a component does when the copy runs long. Your third hire and your fiftieth should both build the next thing.
Guidelines document, grid and spacing rules, component library, templates for the formats you produce weekly, one handover session with whoever will be using them.
Brand presence audit
Most brands that call me already have an identity. They have four.
One on Instagram, one on the website, one on the invoice, and one a freelancer built in Canva in 2021 that nobody has opened since.
I go through everything you've published, mark where it argues with itself, and close the distance one platform at a time. Starting over is usually the expensive way to avoid a decision.
Channel by channel review of what's already live, written findings, ranked list of what's costing you the most, a sequenced plan with dates.
Advertising campaigns
Safe work gets scrolled past, and everybody in the room agrees it tested well.
So the idea comes first. One thought, legible in a second, strong enough to survive six seconds of video, the side of a building, a napkin, and someone reading it out loud who doesn't care. Then it travels across social, print, film, and out-of-home without turning into four unrelated campaigns wearing the same font.
Two or three concept routes, key visual, copy lines, adaptations for every placement in the buy, art direction through production.