01 / Services
Visual identity
I develop complete brand identities designed to be memorable at every touchpoint.
View serviceCarlos Giraldo, Art Director
Services
02 / Services
Scalable visual systems
I build robust visual systems that keep brands coherent while they grow.
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03 / Services
Brand presence audit
I uncover inconsistencies and turn them into a clear strategy across every platform.
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04 / Services
Advertising campaigns
I create campaigns that capture attention and communicate one unmistakable message.
View serviceHIGHLIGHTS
ABOUT ME
MBC
For years, I watched brands hide behind
safeboring fonts and
safeforgettable colors, as if
indifference were a commercial virtue.
But the brands that transcend the noise are the ones that
take risks.
There's something strange going on. People pay fortunes for cosmetic surgery, but the moment it's about making their brand stand out, suddenly everyone wants something "discreet."1
My job is to pull your brand out of visual anonymity. I make logos you'll want to frame; I build visual systems that work from a phone screen to a stadium full of 80,000 people screaming.
Brutal honesty: not every project comes out right the first time. Sometimes I have to fight for ideas that scare clients at first.2 But when a campaign lands and people start recognizing your brand without reading your name, sales follow. Then there it is: the logo you wanted framed, now on a jumbotron in front of 80,000 people screaming.